Google Trends

Using Application Programming Interfaces (APIs) to Access Google Data and Gain Insights Into Searches on Birth Control in Louisiana and Mississippi, 2014-2018: Infoveillance Study.

Ndola Prata
Karen Weidert
Anne Zepecki
Elina Yon
Elizabeth Pleasants
Petrice Sams-Abiodun
Sylvia Guendelman
2021

Background: It is now common to search for health information online. A 2013 Pew Research Center survey found that 77% of online health seekers began their query at a search engine. The widespread use of online health information seeking also applies to women's reproductive health. Despite online interest in birth control, not much is known about related interests and concerns reflected in the search terms in the United States.

Objective: In this study, we identify the top search terms on Google related to birth control in Louisiana and Mississippi...